Idea brought to life with creative support

Dryden Media work on a principle of “we’re never happy until you’re happy”. Based in Carlisle, Cumbria, they pride themselves on staying focused on creating marketing approaches that work effectively for the customer. The company believe in bringing ideas to life and helping organisations grow and thrive.

Craig Dryden from Dryden Media came across the Cumbria Exchange website early after it’s launch in February 2018 and thought it would be a great idea to give something back to the community. Craig is keenly aware of the lack of funds often available to the charity and education sector and how every penny can count.

Craig had followed the success of some of the stories already on the website and this also motivated the company to get involved. They posted the offer of a free brand design focusing on a logo and brand identity. They were open to this being for a start-up organisation wanting to begin the journey of their brand or an already established organisation that wanted to rebrand and change their image.

Once the offer was posted on the website the company were contacted by Mayfield School, Whitehaven, asking if they were able to help create a new brand image for them.

Mayfield School is situated on the outskirts of Whitehaven, a small Georgian Town in West Cumbria.

Mayfield School is an all age special school for children and young people with special educational needs. The school sees themselves as a school of the future offering their children and young people excellent resources and learning opportunities.
The School is an invaluable part of the West Cumbrian community and is proud of its links with the local community and serves to widen pupil’s appreciation of different people and their environments.
The need for an upgraded logo and rebrand was triggered by the school’s upcoming move to a new site – the £30m plus Campus Whitehaven.
Dryden Media began talks with Gillian Temple, the Head Teacher for the school at the time, and during the project brief it was suggested that they take inspiration from some of the student drawings that were put together by all their classes.

Gillian said “Craig worked with us and our students until we got the design we wanted, he gave us many options to choose from and the final result is amazing.”

Craig said “It was a great project to be involved in and we’ve really enjoyed putting a brand together for Mayfield School.”

What was achieved?

The school received a full rebrand including an updated logo based on students’ ideas. This was completed in time for Mayfield School’s move into their new purpose built school in January 2019.

Benefit

The students were involved in the rebranding of their school and their ideas support the school’s ethos of inclusion and community.

Where can I find out more about the parties involved?

Mayfield School: http://www.mayfield.cumbria.sch.uk/

Dryden Media: https://www.drydenmedia.co.uk/     

** Please note Cumbria Exchange has specific guidance for schools who would like to use the platform. Please contact us via info@cumbriaexchange.co.uk to discuss **

Helen Conway
Helen is the Cumbria Exchange Coordinator and the first port of call for all things Exchange. Read more from Helen